When you write an article, you need to capture your reader’s attention by generating catchy headlines based on keywords within your topic. This will ensure that you grab your reader’s attention immediately. There are few requirements to writing effective headlines:
- Know the category in which the article will be published.
- Know the subcategory
- Know your keywords or phrases
- Have a good description of your product, service or personality
- Search the web or their own website for more details.
Category
The category is critical. Think from the reader’s perspective. How will they find your content? The amazing thing about the Internet is that everything is organized. Take this article for example, it is categorized under Writing and Speaking. The subcategory is article marketing. It is an efficient way to store content. Search engines can easily filter through your site to find content relevant to what the user is looking for. After all, tools like WordPress offer categories for a reason… you could put them to good use, too.
Subcategory
The subcategory is similar to the main category. They are the children of the parents. For example, take home improvement. There are so many children in this category, such as home appliances, audio and video, bath and shower, cabins, cleaning tips and tools, concrete, DIY, doors, electricity, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating . and air conditioning… the list goes on and on. It is much easier for a user to drill down by selecting the category they are interested in and therefore find the content they want to read more quickly.
Keywords and phrases
Keywords and phrases play a critical role in ALL content on the web. If you want to be found, you need to embed the keywords in your article title, meta description, meta title, excerpt, and body. Once again, the search engines will quickly scan their database of indexed pages for these keywords, by category, and return the results to your user. If you don’t include keywords within every field on your page, they won’t find you. After branding, you need to know what your keywords are before anything else. Do not fill in keywords. Ideally, 3-5 keywords are enough for 400-600 word articles.
Description
The description is a brief summary of your product, service or personality. It acts as a mission statement for the content. It will tell you how to carefully construct article titles to convey a specific message to search engine users and readers across the web. The description allows you to write titles clearly. This is the beginning of building your online presence.
Website
Chances are, if you’re looking to write article titles, chances are you have a blog or website. There are more nuggets of gold to be found within your own content than trying to get creative out of thin air. In other words, you’ve probably already written a lot of good stuff (ie number of bullet points listed, quotes, services, products, etc.) that can be turned into 400-word articles.
Amazing Article Title Writing Example
- Category: Health and Beauty
- Subcategory: Personal training
- Description: We strive to build confidence in all areas of life. We work with high level athletes as well as clients who are beginning their fitness journey towards a healthier lifestyle. Our supportive environment allows all ages to build strength, build endurance, learn the importance of injury prevention, and improve performance levels. Our staff is constantly attentive to proper technique while conditioning and our athletic trainer can teach the importance of strengthening the body with proper form. The Staff designs training groups according to the capacity, age and objective of each member. Our passion is to show each individual that they can achieve their own idea of greatness on and off the field.
- Website: Your domain name (URL)
- Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health
Now that all the details are available, it’s time to start writing. For example,
- Injury prevention: 3 Things I Wish I Had Known Sooner
- Why are the biggest “myths” about Physical aptitude You may actually be right
- Undeniable proof that you need muscle Conditioning
- 3 tips on Nutrition From industry experts
When it’s time to start writing your articles, write the title, depending on the category. For example, if you write “Injury Prevention: 3 Things You Wish You Knew Sooner,” write the content of that title relative to the category and subcategory, Health & Fitness and Personal Training. The above are just a few examples, but you get the point. Finally, keep your headlines under 60 characters. Search engines will cut off the end and leave trailing periods (ie ).
In conclusion, don’t worry about writing perfect article titles. Just know who you are as a company and what you offer as a product, service, or personality. Implement keywords that you know people might use; Finally, write down to the title using the categories as a compass. It will most likely bring more traffic to your website.