How to write a business plan for an online business directory

Writing a business plan for an online business directory is just as important as writing a business plan for any type of business. A proper plan is essential for an online directory to be a success. This will outline the type of business directory you will run and how you will make it profitable. Below […]

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Is celebrity advertising worth celebrating?

The field of consumer behavior is the study of individuals, groups/organizations, and processes. Although many factors affect the purchase decision process, the correct use of Celebrity has a great influence on consumers. Marketers pay celebrities millions in the hope that they will bring magic to the brands they endorse and make them more attractive and […]

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International donors prefer email to contact by mail, but mail continues to generate more donations

More international group donors now say they prefer charities to communicate with them via email (61%) rather than mailed letters (54%). Both methods are many times more popular than other methods, such as phone, text and in person, neither of which garners the support of more than four percent of donors. Nine percent of donors […]

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You did what?! Use of decision guardrails to align decision-making expectations

Bill was a newly appointed project manager on a mission critical systems development initiative. Ann, Bill’s boss, trusted Bill to lead the initiative and gave him the freedom she needed to execute without getting in his way. While the two worked well together, they struggled in one area: decision making. They had several instances where […]

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How to make your website compatible with Google’s Mobile-First Index

Google has started rolling out its mobile-first index, which is a direct change to one of the biggest changes in user behavior. The change is not unexpected, as in the past two years, surveys and research have revealed that mobile accounts for approximately fifty-seven percent of all traffic. This move by Google means that mobile-optimized […]

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