The Lost Art of Email Marketing in the Age of Social Media – Part 2

In the first part of this post, we have discussed why it is so important to use email marketing. In this part we will discuss some of the steps on how to achieve it. When you can grow your business without doing a lot of work and spending a minimum of money; you may have a much larger customer base to work with.

Get an email marketing platform

These options provide all the tools you need to create and manage an email marketing campaign, including: list management, performance tracking, unsubscribing, and customer opt-in.

Sending email to a large number of recipients from your personal account will likely label your email as SPAM. Therefore, it is not suggested to use a personal email when sending marketing emails. Choosing one of these email marketing clients will give you a better foundation for sending mass emails to potential customers and customers.

Some of the ideal email clients for email marketing include but are not limited to:

MailChimp – For one affordable price per month, you can enjoy list building, email blasts, email templates, and just about any other email marketing service you need. Enjoy the benefits of effective email marketing blasts.
iContact – This platform allows you to develop the templates they have created. This is a great way to learn email marketing, but it can also be ideal as they provide additional help as needed.
AWeber: It is cheap and high-end, which makes it an ideal option. With multiple features, the emails you send will be received easily and effectively without being too complicated.

Build your email list

It’s the age of technology, so forget handing out clipboards or enticing people to provide their emails to see your photos on your website. Rather, take advantage of the way your customers currently interact with you online to build your email list.

Use these tips to build a list:

Encourage your guests to RSVP to your events or sign up for your newsletter by providing their email addresses. There are apps that make this easy for everyone to do. Once you register, you cannot be referred to as SPAM through the system.
Combine RSVP and newsletter signups with incentives/promotions to encourage people to take action. For example, you can offer free entry before a certain time or free drink tickets in the case of a newsletter.

For best results, encourage your guests to sign up for your newsletter or RSVP across all of your marketing campaigns, including your social media website.

Decide your content

The general rule of thumb for email marketing content is to keep it relevant to your customers and give them a call to action. After all, what’s the point of investing in an email marketing platform if you don’t ask your customers to do something with it? The good news for nightlife is that you have great content at your disposal in the form of events. When you send your events to your clients, be sure to prompt them to RSVP, a call to action that invites them to do so with ease.

Do you want to offer additional content? Consider creating newsletters that revolve around the latest happenings at your event or venue, pop culture and music news, life hacks, or any other information your target audience might find engaging. You’ll want to find creative ways to ask your guests to do something, whether it’s checking out your upcoming events, visiting your website, registering at your venue, etc.

Distribute your content

Once you’ve decided on your content and have your email marketing platform packed with emails, the next step is to use the platform to run your campaign. Take advantage of scheduling features to send repeat marketing campaigns. Use the performance and tracking features to track the performance of your campaigns and gather information about your guests’ habits. Find out how many leads you’re getting from emails, all from the one email client that does the work for you.

This will end up attracting many more customers to your bar, restaurant or club; allowing you to increase your overall income.

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