When you’re promoting online, the importance of autoresponders cannot be overstated. You’d be hard pressed to find a single successful marketer who doesn’t use this powerful tool as the foundation of their entire online business. Because? It all comes down to the fact that the average customer never buys the first time they hear or see a product; in fact, it can take up to seven exposures before a client decides now is the time to open the wallet. And since getting a prospect to visit your website seven times is extremely difficult, the importance of autoresponders becomes clear: they get your message in front of your prospects time and time again, in a way that is welcomed and appreciated by them.
Why are autoresponders so effective in driving purchases?
Autoresponders are simply automated mailing systems that send the message of your choice to your prospects at intervals chosen by you. A typical use of an autoresponder is for a series of related emails containing free content; For example, a five-part mini-course on a topic of interest to your prospect. While you could technically make that mini-course available on your website, you’d miss the point of autoresponders’ ability to condition your prospects to receiving your emails.
This conditioning comes from repeatedly sending your prospects valuable content that interests them (like the mini-course mentioned above). As your email chain gets longer, your prospects associate your emails with great value to them. Very soon, they will really look forward to your emails and increase their trust in you. At this point, you can incorporate links to the products you’re promoting in future emails, and prospects will be more likely to click on them. The importance of autoresponders here is to first warm up the prospect and then make it easy for them to buy.
What else can you use autoresponders for?
The importance of autoresponders isn’t limited to sending sales emails; there’s so much more you can do with them. For example, you can send surveys to your mailing list asking them what kinds of problems they need help with, and that can give you valuable information on what to promote next time. You can also use your autoresponder to deliver additional content to subscribers at certain intervals, like every 30 days, to motivate them to stay on your list (and increase their trust in you at the same time).
The importance of automatic responses can go even further; it can help you become a better salesperson. Many autoresponder programs allow you to split test or send slightly different versions of your messages to segments of your list. This is useful because you can adjust the subject lines and the body of the message and find out which version converts better. These free marketing lessons will help you better convert your prospects into paying customers. So don’t let another day go by without using a good autoresponder to increase your sales.