Social media management has become an integral part of any organization that relies on marketing in one way or another. It has become a complex, multi-purpose role that can help a company achieve its highest goals. It has become so pervasive that all members of a team are now required to have the skills to use these platforms.
A social media manager is now required to work in coordination with all departments in a company; it is no longer a job that has an independent or isolated role. As already mentioned, you now have a complex role and that is why you need a specialized person for it: an expert. Every social media manager should have some important skills, and we’ve put together a list to help you find one for your business:
- an aptitude for writing – An important part of a social media manager’s job is to communicate regularly with clients and also in writing. While the person should not be a writing expert, he should have a consistent voice on behalf of the company. Therefore, mastery of language to coherently express ideas is essential.
- Graphic design – It is now an almost universal fact that a post with a photo is more likely to engage social media users. Various surveys have been conducted to establish this fact. Platforms like Instagram and Pinterest, which are more focused on images, constantly require good quality images.
- Analysis capacity – When managing a page on any social media platform, you will be constantly bombarded with data and graphs. This information can help increase organic reach if understood and used wisely.
- Understanding of content marketing – This is an important skill, as the whole concept of social media management also fits into the larger goal of achieving higher rankings on social media. A marketer needs to know how these platforms influence search rankings.
- be a real person – Sometimes, in the constant cycle of posting and retweeting, we forget that social networks are for interacting and socializing with real people. If you consistently show your customers that your business is made up of real people working day and night for them, your customers will be able to relate to you.
If you are looking to hire a person to do this work for you or looking for an agency, remember to look for a passion in them to be constantly updated with the latest trends.