Some network marketers wonder if article marketing is beneficial to their business considering the constant effort it takes to generate original content and reach a solid audience. The absolute answer is yes. Incorporating articles into your MLM marketing strategies is a great opportunity to start generating leads and creating interest online. There are no article marketing secrets beyond learning the steps involved in conducting keyword research and targeting relevant content for successful article marketing campaigns. As a component of your MLM marketing strategies, the use of articles is highly targeted as you can reach a specific audience interested in your product or service within your niche.
As soon as you start submitting your articles to the many free online directories, your MLM or network marketing business will start to see an increase in traffic. As long as you offer strong content and provide readable and interesting articles, people will start visiting your site as your articles are published. Chances are these interested readers will also convert to targeted leads through your MLM article marketing efforts. Additionally, articles tend to rank higher for longer periods of time and revisions to published versions can be made easily, allowing additional information to be incorporated into an existing article and then resubmitted as a new article.
Your articles need to be informative and you want your readers to want more information. You want to bring them to your website where all of your information is available and all of your resources and products or services can be revealed. This is where a well-constructed author box or resource box at the bottom of your articles is so important. Think of it this way, your article itself is informative and content-oriented, giving your readers a taste of what you can bring to them. It is your give to the readers. Your author resource box, located at the bottom of the article post, is your chance to receive. This is a branding opportunity where your website and critical links to you are available to readers.
Using this key strategy also gives marketers the opportunity to build backlinks to their websites. The more backlinks you create, the more relevance you will create with search engines and improve your ranking among organic or unadvertised listings. These backlinks also remain relevant for long periods of time, as article posts are often more immediately indexed by search engines as well. Blogs, for example, that publish articles will rank much faster in search engines than, say, a general sales website.
Publishing your articles also means that the author must select relevant keywords to submit with the article content to directories. This allows interested readers to easily find and point to your article. In other words, a reader interested in starting a home business is likely not looking for an article on heart disease or pet care. In this sense, your MLM article marketing should be topical and those who read it have a specific interest in that topic, which is the best form of targeted marketing. So when your targeted keywords are entered into a search engine, your article may appear on the first or second page for that keyword, leading targeted readers to view your article.
Combine this with the fact that your article can be submitted to multiple directories. Each directory represents a link back to your website, which increases the popularity of your article. With good keyword research behind your article and good distribution of keywords throughout your article, you will have a chance to rank higher among search engines. Ultimately, your goal is to generate article marketing leads by providing good, relevant content that provides answers and important information to your readers, leading them to your website and network marketing opportunity.