There is no doubt that inbound links are the most influential component when building a website’s authority: the higher the authority of the website, the better it will rank in search engines, especially Goggle.
However, building natural and relevant links is more important than getting irrelevant bad links. That’s why the best way to get back links to your website is by associating with other websites with the same or related topic as yours; I’m not talking about reciprocal links which are actually bad for your website ranking, but having a partner website that owns the same or related topic as yours put a link to your website on one of their content pages is where the value lies.
Goggle places a high value on a link from a content page on a website on the same topic as the websites it links to. Links from a link page have little value, as obviously link building is artificial, but a link from a content page shows a real relationship to something of real value.
Link building starts with great content
In response to a webmaster’s question on how to build links without creating great content, Matt suggested that it takes great content to build great links: “You want to build great content, and building great content is often what you need.” what brings you [organic] links.” Please note:
You want to build really amazingly good content. If you want to outperform your competitors, start your efforts by posting content that is much better than theirs.
Posting great content is not enough; you also need smart SEO, social, and promotional strategies to achieve success.
reciprocal links
My inbox is constantly inundated with endless requests from webmasters asking for link exchanges. To be clear: creating example.com/link.html pages will do nothing for your ranking. Google discounts these outbound links and seriously reduces the weight of inbound links.
Cost/benefit: don’t get involved in this strategy and don’t play the silly game of quickly unlinking them so they appear as one-way links; it’s another spam signal that won’t get you far. Instead, develop relationships with other savvy webmasters and exchange links deep within pages when semantically relevant. News portals frequently sign this type of association agreements.
Penalty Risk Level: Low.
Remember, link building is a constant growth process. One of the reasons you like link baiting is because it’s fun and creative. Find something you like to create and use it as a method of generating inbound links. That way link building will be part of your daily routine, not another unrealistic marketing resolution.
Finding website owners to partner with websites on the same topic as yours is not always that simple. However, there is a company that I partnered with that gave me access to the list of all their websites. They have a website for every category you can think of and they link to your website from their content pages. The really cool part is that they are not a link building company at all, they are a software company that has websites with content for all of their products.
I asked them if I could write and share their partnership program with other SEOs and I agreed. Below is the link of all their websites that you can partner with. You will probably find a relevant category for your website because they have more than 100 product themes. Be warned though, their partnership requirements are strict, but if you’re honest about building a true partnership instead of doing quick link building, it’s worth it. I got over 2000 relevant permalinks from them, all from very informative content pages.
All categories can be found at:
http://www.academy-software.com/academy-software-partner-sites.html