Competitive analysis is a process of identifying the strategies, strengths, and weaknesses of your niche mover and shaker. It helps improve your strategy in a good way and helps you win the battle. It is one of the most important aspects of any marketing plan that every entrepreneur should adopt in order to get better results and understand where they are missing and how much they need to improve. Well, doing it is not as difficult as it seems, thanks to the number of tools available on the Internet or intranet. So if you’re new to this, check out how to do competitor analysis to improve your strategy like a pro.
- Identify your competitors: The first and most important step in competitor analysis is identifying who your competitors are. You can’t analyze your strategies until you know them. Therefore, identifying them is imperative and important in every possible way.
- Take a tour of your website and properly analyze: A deep dive into your competitor’s website is a must to understand what they are doing and if you are doing the same, then at what point they are better for you. A basic inspection will help you in the long run and will help you discover many things that further improve your strategy.
- Spy on the keywords of your competition: A smart move is important to beat the tough competition in the market and therefore you need to determine which keyword your competitors rank highly for. Also, you should check the keyword density to get a better idea.
- Evaluate your backlinks: Backlinks are important for your website ranking and you should analyze your competitor’s site properly to identify from which sources they are getting links for your website so that you can get your backlinks from it.
- Pay attention to your use of social networks: Social media is important nowadays, therefore you need to keep an eye on your social activities. It helps you understand how active and engaged they are with the audience and how often they share a post and what type. This can help you improve your social media strategy to drive more traffic.
After understanding all the barriers to your entry, come up with an effective strategy for SEO that will deliver better results than before. Learn new things and improve your strategy and not just copy them. Also, you can take the help of SEO Expert if you don’t have enough time or knowledge to do it on your own.