Do you expect social networks to be the most attractive, economical and effective means of reaching your customers? Well, you are really astute and up-to-date to think that.
Social media is being widely used for brand building by both old and new brands. This is because it is the platform where people search for even the most minute information on everything from FMCG to durable goods, from food to cosmetics and just about everything.
However, this trend has also been recognized by its competitors. So how do you ensure that your product is liked by competing brands and that customers feel that the brand is one they can trust?
After all, what matters is reaching your customers. Many brands these days hire brand agencies to handle their social media pages. I suggest you to do it yourself with some easy to use tips. So, here are some tips for using social media not only to build brand awareness, but also to compete with your competitors and not only to inform customers as much as possible.
Don’t talk about your glory: People these days are less interested in knowing about you or your brand. Therefore, use words that not only speak to the glory of your product, but are relatable and sound familiar to customers.
For example, if you are selling a home theater, rather than content promoting your product, speak in a way that pushes the emotional desires of the consumer. A content that says how it would allow you to enjoy a home theater that brings you closer to yourself.
Such language not only builds brand awareness, but also helps you stand up to the competition by hooking into the minds of customers. Such language is one that customers feel familiar with and helps them talk about your product with confidence.
Use hash tags to search quickly: Be as good, creative and interactive in your content as you can, but how would you make sure your content is read by your customers or even displayed in front of your customers?
Hash tags can help you ensure this. Attach as many tags as possible to your content, to ensure that every search of your customer that is near your content is displayed to your customers.
For example, if you’re posting a creative image and caption for your product, say headphones, use all tags that relate to headphones, from music to sound to sound clarity.
Use images that tell the story of your product: Brands use images creatively from the earliest days to talk about their product. However, the use of images has changed dramatically. During the previous days, where images were focused on the product, today they are more focused on the consumer by emphasizing the benefits that the product would bring them.
Encourage consumer feedback: Consumers feel familiar with a brand that encourages and acknowledges their opinions. A brand image that is developed from the opinions of consumers in general is more likely to succeed.
Simply put, anything that makes consumers feel familiar is what will be successful. An interactive language supported by carefully researched content that engages with consumers is what will win brand image and brand trust through social marketing.