Website design: 7 factors that affect the performance of web pages and how to correct them

Are you satisfied with the performance of your website?

Does your website convert visitors into buyers?

Do visitors stay on your website or leave immediately?

Your website will not convert visitors to buyers if it is not designed correctly, loads slowly, is not optimized for search engines, or does not contain effective web copy.

7 factors that affect the performance of your website

1. Website Design for Hobbyists

An unprofessional design will scare off professional businessmen. Some companies haven’t redesigned their website for years. It’s obvious from the looks that they haven’t kept up with new design technologies. Make sure your website has a clear navigation menu, colors are coordinated across the page, and plenty of white space between all elements.

2. Slow loading web pages

A web page should load in a few seconds with a high speed connection. Many sites have a flash intro, but visitors must wait for it to load before being displayed. Large images (or too many on a page), JavaScript, and video are just some of the things that will slow down web pages to load.

3. Put CSS and Javascript in external files

Instead of including the full Cascading Style Sheet (CSS) or Javascript within the code of your page, place it in an external file. This speeds up load times and keeps your code clean and tidy.

4. Cross-browser compatibility

Your website may look good in your own browser, but it may look terrible in other browsers. Test how your website is displayed in major browsers, such as Internet Explorer, Firefox, and Safari.

5. Screen resolution

Computer users these days use various monitor sizes. Most of them have a width of more than 1000 pixels, so design your site between 900 and 1000 pixels. A small width of 800 pixels means there will be plenty of white space on both sides of your web pages when viewed on a large monitor. If the width is greater than 1000 (for example, 1500 pixels), a person with a small screen size will have to scroll horizontally to view your web pages.

6. Validate html code

Code errors prevent your pages from displaying correctly in all browsers and slow down the indexing of your web pages by search engines. Google “html validator” to find the website that will validate your pages and then fix any code errors.

7. Web Copy

Content is what keeps visitors on your website. The header graphic, headings, subheadings, paragraphs, bullets, images, and navigation all need to work together to quickly and easily provide the information visitors are looking for. The first paragraph should clearly describe the purpose of your website followed by paragraphs explaining the main benefits. The navigation menu should link to deeper information. Don’t try to include too much information on the home page.

Your web copy should include some of the top keywords that people use to find your website in search engines. Include these keywords in your meta tags, headers, file names, internal links, and navigation menu.

If you optimize your web pages by implementing these 7 factors, your website will be ready to receive visitors and traffic from search engines. Create a marketing plan to generate a continuous flow of traffic to your website.

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