When we look at companies like Google, it reminds us of the incredible power of the Internet. Still, what do we learn from this to help our own individual businesses grow? Why is Google doing so well and how can we use this information to increase our profits? If you’ve ever had that question, I have an amazing book that I think you should read. The name of the book is;
“What would Google do?” By Jeff Jaruis, Collins Press Publisher, a division of Harper Press Inc., New York, New York, 2009, ISBN: 978-0-06-170971-5.
Wow, this book has an incredible amount of Google history, and if you’ve ever wondered how Google came out of nowhere and passed to every other search engine like Yahoo, this will explain it all. After reading this, you will realize that they didn’t come out of nowhere and were able to earn the respect of netizens by keeping it simple and giving them exactly what they wanted.
You will learn about their success on the spaceship and also about some of the mistakes they made along the way. This is a good book that explains the philosophy of search engines and takes us behind the minds of the largest and most well-known search engine in the world today. The author then uses Google’s model as a guide to explain to other companies, and even small businesses, how they can create a future user-centric concept to continually improve their businesses and innovate.
There were many great quotes in the book, and they are also chapter titles, quotes that will make you think and take a hard look at your current company and business. For instance;
“The worst customer is your best friend”
In other words, customer complaints can help you improve your service and products if you listen.
“Do what you do best and bond with the rest”
In other words, stick with your core business and help other businesses get what they want, and watch both grow.
“If he cannot be searched, he will not be found”
In other words, in the new paradigm of the information age, you must have a strong online presence, or it does not exist in the minds of consumers, customers and clients. If they can’t find you online, you’re not real. In fact, I know many people who really believe that and it is a common perception and therefore it is a reality in the market. In any case, this book was totally excellent and I highly recommend it.