Snapchat – Best Marketing Tool

There are two types of businesses right now: those that take advantage of Snapchat before other businesses realize they should, and those that wish they had the foresight to jump to Snapchat in 2017.

So what are some of the marketing strategies you can use on Snapchat to grow your business?

Specialized content

Make your fans feel like experts by providing content that you don’t offer anywhere else. Its goal is to make users feel that they have exclusive access to inside information. This develops emotional connections between them and you and your content.

For example, you can provide advice or inspiration in the form of 24-hour Snapchat stories. Give your fans the keys to success, daily insights, tips, etc. to create a sense of trust and inclusion.

Contests and benefits

Surprise your fans with promotions and gifts to build customer loyalty. Contests work great on Snapchat and are easy to do. Your contest can be as simple as naming a product, captioning an image, taking snapshots with your product, etc.

Advertise your Snapchat contest on all your social media channels and make the prize suitable for the target audience you want to attract.

You can also offer inside access, promo codes, or discounts with a Snapchat scavenger hunt. Build anticipation for the event before the launch date.

You can even do something as simple as share a daily deal with your followers by giving them a special Snapchat referral code.

This is a great way to get them to spread their information. And you can track customer behavior by controlling how many promo codes are used.

Engage fans in your story

Ask your followers to participate, creating a two-way conversation with the community.

For example, ask them to send a selfie with your product. Or ask them for a picture that illustrates the answer to a question. Or ask them to create videos about why they love your product or how they chill out at the end of the day or whatever is appropriate for their niche.

Make sure to reply to your fans. You can do so by replying in the chat feature or by sending a photo of yourself thanking them.

It is worth going the extra mile to make users feel special and part of your community.

Team up with influencers

Snapchat acquisitions give people you select access to your Snapchat account, so they can create stories that promote and enhance your brand personality.

When you let the advocates take over, your account seems less promotional and more fun and authentic.

If you’re concerned about what might happen, it’s not that the monkeys are taking over the zoo. Rather, it is your chosen influencers and fans who agree to ‘be’ you for a day.

For example, let’s say your niche is gardening. You ask a master gardener to display his garden and that of his neighbors using your account.

Or if your niche is relationships, you can let one of your clients tell the story of how they saved their marriage.

Really, you are only limited by your imagination.

Final thoughts

Snapchat enjoys the highest growth rate of all social media channels right now. So if you’re not there, you’re missing out on a lot of exposure for your business.

With that said, remember that Snapchat is about fun, not showing off your product or hammering in leads.

Find the light-hearted angle of your business and use it to help your followers achieve their goals and it will generate brand loyalty unlike anything you’ve ever accomplished on Facebook or Twitter.

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