In the current scenario, when we talk about search engine optimization, we also talk about one of the most important aspects of SEO, which is link building. But there are different types, aspects and limitations of Link Building, which will be discussed now in
1. Link Building Types – I would be explaining this factor in a more understandable way by giving some examples with Site1, Site2 and Site3.
a) One Way Linking: One way linking is a type of link building where one site links to another site without getting a link back.
Example: Site1 links to Site2
One of the best ways to generate one-way links is directory submissions.
You can submit your site to different free directories like Dmoz, Yahoo Directory (also paid) and many others
Limitations of one-way binding
One of the most desired limitations of one-way linking is the time-consuming process and confirmation of appearing in directories is not fixed.
b) Two-way linking: Better known as reciprocal linking, this is one of the most effective and fastest methods to create quality inbound links to your site. Two Way Linking is a process of exchanging links between 2 sites with a similar theme. (According to the latest Google semantic indexing)
Example: Site 1 links to Site 2, and in return Site 2 links back to Site 1
The best method of building reciprocal links is to contact topic-based sites, which you may think may be involved in your link parameters, and ask them to exchange links with your site.
There are no limitations on this type of linking as it is one of the most effective and fastest methods of creating inbound traffic to your site.
c) Three Way Links: This can also be termed as a better way to get one way links to your site as there are one way and reciprocal links involved in this process.
Example: site 1 links to site 2, but instead site 2 links site 1 to site 3
Aspects to consider when creating links
1. The Page Rank of the partner site of the page where you have placed your link
2. Whether or not the page where your link was placed is indexed in search engines
3.One more important factor is the theme of the site. For example: if you have a site related to web design, you can exchange links with sites related to shoes or gifts, you should link only to web related sites.
For more information on link building services, please contact Sunny Kathuria at [email protected] or [email protected]