If you’ve been searching the web trying to figure out how to increase traffic to your website, you’ve probably come across the terms targeted traffic and untargeted traffic. You need to know the difference between these two types of traffic so you can drive relevant traffic to your website and increase conversions for sales. This article will explore the main differences between the two types of traffic and why it is important for traffic generation.
Directed traffic.
You need to focus on getting what is called targeted traffic to your website. The goal of this type of traffic is to attract traffic to your website that is interested in the content of your website and what you are promoting or selling. For example, if your website promotes wind energy products, you’ll want your visitors to be interested in wind energy. Sending visitors to your website who are more interested in cars would not count as relevant traffic. They are not looking for what your site is promoting. By creating this type of traffic on your website, you are more likely to make sales, since the people who visit your site are interested in what you offer.
Undirected traffic.
Untargeted traffic is traffic that comes to your website, but isn’t really interested in what you’re promoting. This is generally known as ‘browsing traffic’. This situation usually occurs when certain tags or keywords appear on your website by accident, but are usually unrelated to the keywords you are targeting. For example, going back to our wind energy scenario, a keyword about solar energy may be placed in the tags or article because they are vaguely related to wind energy (such as a reference to solar energy in the website article), and traffic would find its way to your site using this keyword, but it would not count as targeted traffic because your website is about wind energy. The traffic generated through this keyword is not very useful for your site as visitors are unlikely to be interested in what you are promoting.
Therefore, your efforts to increase traffic to your website should be focused on targeted traffic. Targeted traffic can be achieved by doing keyword research and identifying which keywords best fit your website and the products you are promoting.