More and more people are using the Internet to shop, especially with the increasing use of smartphones and mobile-based product browsing. For this reason, it is advisable for almost any type of retailer to consider having an eCommerce store to help sell more products.
But what’s more than just selling products on the web is effectively marketing those products to potential customers. Search engine optimization (SEO) and pay-per-click (PPC) advertising are two ideal marketing channels for eCommerce stores. SEO and PPC are important because they increase the advertising exposure of certain products on an e-commerce site on search engine results pages (SERPs). The more visibility an eCommerce website has, the more traffic and sales potential the site can gain.
There are various SEO and PPC tools available that will enhance your ecommerce marketing campaigns. Many of these tools are free, so keep them in mind when creating or optimizing your Internet marketing strategies.
seo search engine
SEO Digger is a free online tool used to help optimize websites for Google. To use this handy SEO tool, simply visit the website (seo-digger.com), enter its URL, and click ‘search’. The tool will give you the top 20 Google rankings of your website.
This tool has the advantage that it helps you determine if your website is clearly defined in Google. The tool is also nice because it allows you to check some of your best rankings without needing to purchase rank checking software. In addition, SEO Digger allows you to learn your competitor’s best keywords, allowing you to design an effective ecommerce SEO strategy.
Google AdWords Preview Tool
Another useful tool designed for pay-per-click advertising is Google AdPreview (Google AdWords preview tool). Google AdWords is the most popular paid search advertising platform, and this tool helps you adjust and optimize your campaigns. The AdPreview tool will display your text ads as they will appear in Google results.
This tool does this without applying the impressions to your account, which means that a preview will not lead to a decrease in CTR (click through rate). Google AdPreview allows you to select the placement in which you are promoting your ads so that you can see them as they would appear to a user in a certain placement. In essence, the AdPreview tool in AdWords can help you determine how effective your ad placement is relative to your bid price.
SEO Book Firefox Add-on
Another useful tool for search engine optimization is the SEO Book Firefox add-on. The Mozilla Firefox plugin shows 22 different SEO metrics on the standard Google SERP. These include backlinks, domain age, Technorati rank, Alexa rank, cached, DMOZ listing, WhoIs, Bloglines, and PageRank.
This data is very valuable for competitive analysis. With information like backlinks and PageRank, Internet marketers can measure how powerful their competitors’ pages are relative to their own.
google sets
Google Sets (Google Search Engine Tools) is a unique tool from Google Labs. In short, the Sets tool helps marketers get keyword ideas and insights for SEO. All you need to do is enter the keywords you are interested in and Google will provide you with related search terms. It is said that Google Sets may be shut down, however, many professionals are requesting that this tool be kept because they find it much more pleasant to use than the Google Keyword Tool.
AdCenter Keyword Mutation Tool
The last tool on our list that helps for both SEO and PPC optimization is the AdCenter keyword mutation tool. This unique tool helps you find keywords that have unique spellings (sometimes misspellings) and typos. This helps you optimize your website, as web users won’t find you if you have misspellings or typos in your keywords. This is one of the Microsoft AdCenter Ad Labs tools.
Well, there you have it: five useful tools for internet marketing ecommerce. We hope these tools help you identify opportunities in your strategies and improve your overall marketing efforts.