Business card etiquette in Japan, China, and the United States

In different cultures, the practice of handing out business cards varies. What applies in carefree America might not apply in the traditional Asian countries of Japan and China. In fact, even the color and design of business card holders play an important role when doing business in these countries!

liberal united states

When dealing with other Americans, you’ll notice that business cards are treated liberally. You can just put them in your pocket or wallet, without even looking at them! However, if you want to make a better impression, you can follow certain things.

– You should take out your business card holder and hand over your business cards only when requested by the other person or if you are involved in a business discussion.

– You must refrain from requesting the card from a person of higher rank unless that person asks for your card first or if a third party presented you.

– You have to respect someone’s card as much as you want your card to be respected by the other person. You have to read and study the letter, if only for a moment. Wait until you can discreetly dispose of it, if you wish.

China tied to tradition

When in China, or in Japan, you should carry double-sided business cards with you at all times. One side must have information in English, while the other side must have information in Chinese (or Japanese). We recommend that you consult reputable translation companies to ensure that your cards meet local cultural standards.

Your double sided cards are necessary because it would be awkward and awkward to have two separate business card holders with you at all times!

When exchanging business cards, always remember these tips to show your respect:

– You have to give and receive business cards with both hands outstretched.

– You have to hold the card for a while or place the cards on the table. You have to avoid immediately putting the cards inside your business card holders so that they do not see you as rude.

– You have to present the cards according to the status, being the highest ranking personalities the first priority in the delivery of your card. Do your research first before going to a meeting.

– You have to avoid too much white in your card holders and business cards. White is the color of mourning; you’ll do better with red cards.

big in japan

Like the Chinese, the Japanese treat business cards with respect. We advise you to avoid typical American chutzpah in this area if you want to seal the deal. You must also hand out double-sided business cards in Japan. Here are some more tips:

– When receiving and handing out business cards, you should do so with both hands and bend slightly as you do so.

– As in China, be sure to present the card with the Japanese side facing up so that the recipient can read it immediately, without the need to turn the card over.

– You have to study the cards, make a mental note of the names and then you can put them in the card holders. Or better yet, put all your cards on the table so you can tell who’s who, especially during a first meeting.

Just remember all of this and you’ll be fine in both Asian and American settings.

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